Why Smart Marketers Trust ZIP 4 Data for Campaign Precision

When you think about marketing in today’s data-driven world, precision is of utmost importance. There is a powerful tool, but it is frequently underutilized, and some businesses used to have sharp targeting in the ZIP 4 database . This database is not just an extension of the normal 5-digit ZIP code. It helps companies to target clients with utmost accuracy. Using this tool, it is possible to have a higher rate of response, enhanced ROI, and implement marketing strategies. What Is ZIP+4 Data? This database is a 9-digit postal code developed by the United States Postal Service. The initial 5 digits specify the general area, and the other 4 digits indicate the exact blocks, building, or even the floor of the building. Having access to such additional information helps businesses to fine-tune their mailing address and deliver the supplies with utmost accuracy. Enhanced Targeting Capabilities One of the biggest advantages of this data is its ability to improve audienc...